Want to generate B2B SaaS leads? Give a damn about Webinars!
Let’s sit down for a moment and address this fact:
Your audience is not as excited as you are about your SaaS product.
But.. You can make them love your product. (Silver lining!)
People go nuts about your product; you get leads. Simple.
Market is stuffed already with competing SaaS firms.
So how will your product make its mark?
And, people no longer buy the cliché marketing strategies anymore.
They don’t just sign up when you sent out a blog or fancy post.
So, better give them a free preview about your SaaS product.
Allow them to engage with you.
Human-to-Human (H2H).
It’s all possible through webinars.
Yes, no more boring Presentations! Finally…
Why you should give a damn about webinar?
1. You gain trust
People want to do business who know their stuff.
Sharing a video or a post gives your one-way communication.
You can never know what audience think about your product.
Well, Webinars lets you to:
Address any questions.
Gain free insights about their buying behaviour.
Push them to the next level of your marketing funnel.
People are more likely to trust your product if you show off your expertise.
Stand out from the herd!
2. You get high-quality leads from all over the world
Typical seminars were a thing in the past but not anymore.
People may forget after few days and they cost a fortune — for rent and other stuff.
But when you speak about your SaaS product through webinars, sky is the limit.
Breaking location barriers, leads just pouring right with little effort.
After a while, growing the customer base gets super important.
And you need to keep a check on money spent for B2B SaaS lead generation.
Webinars lets you expand your clientele with little effort.
Besides, people find it easy to attend online webinar from anywhere, right?
3. You can steal leads
I mean, legally! Don’t get me wrong here.
Go ahead and team up with other brands aka competitors.
Brands who offer same service or product got same audience, right?
By collaboration, you open up new doors for fresh audience.
Just dig in and get email lists of prospects for free.
Yeah, instead of going against, join with your competitors.
Grow together.
This way, knowledge or value you offer to your audience gets strong.
4. You can get free insights
Unlike the physical meetings, webinars take interaction to next level.
People get a chance to narrate their expectation.
You get a chance to document their questions or concerns (For FREE!)
Insights can can be survey forms, virtual interaction with your industry experts.
No more fancy paid ads to know customer behaviour.
Yeah, old-school style through virtual interaction works.
5. You can promote over and over
Your lead generation game for SaaS product actually start after the webinar ends.
Get the recorded session of your webinar.
Just repurpose it and promote across other platforms.
Got an official YouTube channel?
Break down the video and share smaller video snippets with catchy titles.
Maybe, create a blog on specific conversation happened in the webinar.
Possibilities are endless.
Obviously, you will need a technical content writer like me to do that. :)
Connect with me over LinkedIn and share your thoughts.
To be honest, I am not a big fan of webinars.
I don’t judge them as boring either.
I have attended some pretty cool ones.
Why I loved them?
Well, the content was engaging and value-addition.
Just like me, your audience too get drifted away if you share boring stuff.
Most of them just drop off in the middle of webinar.
When people sign up, they have high expectations from you.
You need to keep them hooked right from signup till follow-up.
Okay, Guru! Got it! Just tell me…
I will soon share a blog on the webinar tips to increase your B2B SaaS leads.
Stay tuned! :)
Meanwhile check out my other blogs:
8 Lead Generation Strategies that work in 2021
Know why Micro-SaaS can be a bad idea
